February 29th, 2012 by Lowell D'Souza
1 comment »
infographic marketing
You’ve already created an infographic either through an agency or with your internal design team. The product is complete and everyone who matters is satisfied with the message that your infographic is communicating to the world – namely some interesting trends or statistics or process overview about your industry or business.
The launch is an exciting yet challenging part of the whole process, if not the most nerve-racking. As with any marketing initiative, there is a risk that the effort might fall flat rather than be a huge success, but the potential upside outweighs these risks. I’ve know clients who still have links set to their infographic pages, a couple of years later after they have launched it.
Here are the steps to follow while socializing your new infographic on the Internet. » Read more: How to Market your Infographic
February 21st, 2012 by Lowell D'Souza
No comments »
This is something I’ve always wanted to write about. One single, easy-to-understand-and-distribute checklist that serves as a guidepost for a good robust SEO implementation.
Let’s be candid, here. All SEO’s are essentially in a race to reach the top of Google’s SERPs. Some of them do this by trying to game the system. Some of them do it the good old fashioned way by writing good content and following good SEO practices.
This series of articles is for the latter set of folks. Enjoy!
» Read more: The Ultimate SEO Checklist. Part I
February 1st, 2012 by Lowell D'Souza
No comments »
Part II of an article discussing the key differences between B2B and B2C marketing. See Part I here. 
» Read more: B2B & B2C Marketing – The Differences Part II
January 15th, 2012 by Lowell D'Souza
No comments »
This is a topic that I relish writing about. Having worked in both environments, I have gotten to understand the subtle and stark differences between both sectors.
In any case, here are are seven differences to compare B2B versus B2C marketing sectors and how they affect small business marketing. » Read more: B2B & B2C Marketing – The Differences Part I
January 1st, 2012 by Lowell D'Souza
No comments »
What hasn’t been written about Ben Franklin that we don’t know about. His genius, creativity, forward thinking, philosophy, scientific achievements and other accomplishments are nothing short of amazing. That we are able to take a journey through time to get close to this great achiever is a privilege in itself.
As 2012 comes closer, I’m filled with ideas and thoughts on what I want to achieve for the year and in life, in business, in giving, in helping – I want to make a difference. Ben Franklin is an inspiration. And, based on his life story, I hope to glean some lessons and goals for the exciting new year ahead!
Before I outline my understanding of Ben Franklin’s life, let’s have a quick look at all his achievements: » Read more: Ben Franklin and my 2012 New Year’s Resolutions
November 1st, 2011 by Lowell D'Souza
No comments »
Mobile search differs from computer-based search. It differs by search environment, user interface, user thought process, user interaction and some other factors. On a PC, potential leads go through the various stages of the purchase funnel and so the conversion process is longer. On mobile devices, conversions tend to be a bit more quicker because people tend to buy more impulsively then than at a PC where they can ponder about their actions.
Businesses have yet to come to terms with their PC-mobile marketing campaigns. For e.g. Home Depot has an excellent website, but does not have a good mobile experience. BestBuy on the other hand has a mobile experience that is aimed at conversions.
Let me run through the steps on what you need to do to set up a mobile campaign: » Read more: Google Mobile Search PPC – The Process
October 30th, 2011 by Lowell D'Souza
No comments »
I’m a student of history as most of my readers know. I delve into the past to understand the reasons for why things happened the way they did and then use those lessons to sharpen my decision making skills.
I recently watched a documentary on Walt Whitman, a poet who was prolific during the American Civil War in the 1800s.
Here’s what I learned about this excellent artist along with my thoughts on his philosophy. » Read more: Walt Whitman – A brief essay
October 18th, 2011 by Lowell D'Souza
No comments »
Along with Jack Trout, Al Ries is one of the foremost strategic thinkers in modern management. Both these guys coined the term Positioning — a concept that to this very day shapes the way marketing and branding is done all over the world.
Having been influenced by both these exemplary thinkers who I still refer to, even today, I’m going to write on what I’ve learned from Mr. Ries.
Both Ries and Trout have brought us ideas like the need to focus first on the competitor and only later on the customer, the need for strategic focus, the importance of strategic differentiation, the advantages of adopting an opposite behavior to that of the competitor, of divergent innovation and of primacy in the consumer’s mind. » Read more: Six Marketing Lessons from Al Ries
