PPC managers are always looking to maximize their impact. One of the best tools used is unique 1-800 or 1-866 numbers to track the effectiveness of the ads should the visitor decide to call them directly rather than click on the ad.
The question that most marketers have is what kind of telephone number works the best. Is it an alphanumeric telephone number like 1-800-FLOWERS or a regular number like 1-800-856-6967? » Read more: Alphanumeric vs. numeric: The best call-to-action for PPC?
Chris Brogan (who’s probably seen or will see this post as a result of Google Alerts telling him) came out with a new book called Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. He co-wrote this with Julien Smith.
Naturally, Seth Godin who loves online buzzwords must’ve gotten real excited with the title itself and given it a “two thumbs up” on that basis. In any case, here are my thoughts on this book… » Read more: Trust Agents – A Review of Brogan’s latest book
The big big question : What do you do when you’ve achieved your goal of getting a site to appear at #1 in organic search results? Is that the end? Do you now just sit back and reap the benefits of your hard work? Not at all. Firstly, congratulations! It’s a hard task getting to the top with so much competition. But, now that you are there, here’s what you should do in order to maintain your site’s #1 ranking:
1. Optimize your website: Ensure that your website has all the necessary interest triggers to keep customers interested in browsing your site (sturdy architecture, good content, easy navigation paths ). Make sure that you also have strong conversion triggers to convert traffic to leads (this depends on your business model and what you defeine as a lead). So, this could be a newsletter signup, a free report download, a request for more information about your products etc. » Read more: What to do when you’re #1 in Organic Search?
Social Media Marketing (SSM) is the big thing right now and companies are recruiting social media managers and community managers like their very survival depended on it.
The problem is that people have yet to “get” it. SMM is just one of the many channels in marketing, and each one of these channels does have a point of diminishing return. SSM strength lies in having conversation with your client base. » Read more: Sun Tzu & Social Media Marketing
Web developers essentially take over when a web 
designer has designed the web site. In some cases, the web designer will write some front end code but other than that, it’s usually the web developers who code the site.
Unfortunately, while today’s web developers focus on creating a fully functional website, SEO is not part of what they do. » Read more: 5 SEO Tips for Web Developers
I came across this article by Brent Green describing the characteristics of the baby boomer segment and what marketers should do to appeal to them. Here it is in its entirety.
1) How is marketing to baby boomers different from marketing to the public in general?
The baby boom generation is composed of Americans born between 1946 and 1964. Post-world War II parents procreated 76 million times during this span (call it pent-up demand), and immigration has expanded the cohort by six to eight million since the end of the boom. » Read more: How to market to Baby Boomers successfully
I answered a question on Linkedin some time back about what Google might be spending on its direct mail efforts to small businesses. This was a challenging one and I had to rack my brains to estimate the numbers. Thanks to Jevon Cole on Linkedin for steering me towards the right pricing for this.
According to the IAB, the US advertising spend was $300 billion in 2008 with 25% of that expenditure going into direct mail. Let me try to figure out Google’s spend:
» Read more: What! Google actually uses Direct Mail to advertise?
This was a neat article I came across on small business trends that I’ve republished in its entirety. Enjoy!
With its new tagging ability, Facebook has made its site a whole lot more appealing for small business owners. Small business owners have the ability to seek out the people talking about them and users can get their voices heard, knowing businesses can check to see who has tagged them. » Read more: How to get people to ‘Like’ your Facebook page
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