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	<title>Marketing Bones &#187; PPC</title>
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	<description>The Edge of Internet Marketing</description>
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		<title>Google Mobile Search PPC &#8211; The Process</title>
		<link>http://marketingbones.com/google-ppc-mobile-search-how-to-do-it/</link>
		<comments>http://marketingbones.com/google-ppc-mobile-search-how-to-do-it/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 15:48:34 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3700</guid>
		<description><![CDATA[Mobile search differs from computer-based search. It differs by search environment, user interface, user thought process, user interaction and some other factors. On a PC, potential leads go through the various stages of the purchase funnel and so the conversion process is longer. On mobile devices, conversions tend to be a bit more quicker because [...]]]></description>
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		<title>Adwords Quality Score Problem &#8211; Here&#8217;s what you do&#8230;</title>
		<link>http://marketingbones.com/adwords-quality-score-problem-heres-what-you-do/</link>
		<comments>http://marketingbones.com/adwords-quality-score-problem-heres-what-you-do/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 01:45:45 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3594</guid>
		<description><![CDATA[Google AdWords calculates a ‘Quality Score’ for each of your keywords. Quality scores range from 1 to 10. High Quality Scores (8-10) mean that your keyword will trigger ads in a higher position and at a lower cost-per-click. Google looks at a variety of factors to measure how relevant your keyword is to your ad [...]]]></description>
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		<title>Local Search Strategies for Google Adwords</title>
		<link>http://marketingbones.com/local-search-strategies-for-google-adwords/</link>
		<comments>http://marketingbones.com/local-search-strategies-for-google-adwords/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 19:17:30 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3674</guid>
		<description><![CDATA[With the advent of many localized services, like Google Places/Maps or the group buying deals provided by Groupon or Living social, we know that local search, in all forms, is becoming popular. Today, it is now very easy for a local business to get listed by claiming a spot on Google Maps and creating a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>100 Must-have Negative Keywords for your PPC campaigns</title>
		<link>http://marketingbones.com/100-must-have-negative-keywords-for-your-ppc-campaigns/</link>
		<comments>http://marketingbones.com/100-must-have-negative-keywords-for-your-ppc-campaigns/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 19:36:49 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3539</guid>
		<description><![CDATA[Every digital advertiser should use negative keywords in their PPC campaigns. Negative keywords are words and phrases that you do not want searchers to associate with your products and services. In other words, negative keywords are like irrelevant search term inhibitors. By adding negative keywords to your PPC campaigns, your ads will not be served [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>8 Tips to Optimize your Paid Search</title>
		<link>http://marketingbones.com/8-tips-to-optimize-your-paid-search/</link>
		<comments>http://marketingbones.com/8-tips-to-optimize-your-paid-search/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 15:44:34 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3696</guid>
		<description><![CDATA[Paid Search advertising can be challenging especially if you&#8217;re trying to get the best bang for your buck across various platforms. Here are 8 Optimization tips that you can use while managing your Paid Search advertising. 1. Optimize for Quality: Create paid search campaigns that are well executed and meaningful to your intended audience. By [...]]]></description>
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		<title>5 PPC Metrics every SEM should know</title>
		<link>http://marketingbones.com/5-ppc-metrics-every-sem-should-know/</link>
		<comments>http://marketingbones.com/5-ppc-metrics-every-sem-should-know/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:35:02 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3496</guid>
		<description><![CDATA[PPC is the only advertising medium that can give you an accurate representation of how many people view your advertising  via impressions, and how many people actually act on that advertising via clicks. It’s the only form of advertising that can clearly associate user behavior with an advertising placement. We cannot do this with traditional [...]]]></description>
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		<title>Building an in-house Paid Search capability</title>
		<link>http://marketingbones.com/building-an-in-house-paid-search-capability/</link>
		<comments>http://marketingbones.com/building-an-in-house-paid-search-capability/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 23:48:03 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3393</guid>
		<description><![CDATA[Many folk have queried me on the efficiencies of taking their paid search in-house from an ad agency. The obvious benefits are greater control, better economics and better alignment of this promotional vehicle with other promotional actions that your business is engaged in. There are however, some challenges to this and it’s not as straight [...]]]></description>
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		<title>Google Boost &#8211; A boon to small business marketing</title>
		<link>http://marketingbones.com/google-boost-a-boon-to-small-business-marketing/</link>
		<comments>http://marketingbones.com/google-boost-a-boon-to-small-business-marketing/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 20:43:22 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2132</guid>
		<description><![CDATA[With Google Adwords running at full throttle with some interesting options on localization, it was a surprise to see the launch of Google Boost to add to the Google suite of offerings. Google Boost is an ad serving service that allows business owners to create ads directly from their Google Places account. These ads appear [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Why you should use Adgooroo SEM Insight</title>
		<link>http://marketingbones.com/why-you-should-use-adgooroo-sem-insight/</link>
		<comments>http://marketingbones.com/why-you-should-use-adgooroo-sem-insight/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 21:17:22 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2324</guid>
		<description><![CDATA[A question was posed on Linkedin about the effectiveness of Adgooroo. Richard Stokes, the president of Adgooroo replied to it. I&#8217;ve presented some excerpts from his reply in addition to my thoughts. AdGooroo is probably one of the best competitive analysis tools that helps you understand the competitive value of your keywords in the online [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC in China, India, SK &amp; Japan</title>
		<link>http://marketingbones.com/ppc-in-china-india-sk-japan/</link>
		<comments>http://marketingbones.com/ppc-in-china-india-sk-japan/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 23:42:50 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1570</guid>
		<description><![CDATA[Running PPC campaigns in Asia is challenging and is a very different ballgame from PPC in the US. It’s required to run targeted campaigns at each one of those countires and within them micro-targeted campaigns to address different segments of the population. I’d say you’d have to first slice the populations within those countries culturally [...]]]></description>
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