Part II of an article discussing the key differences between B2B and B2C marketing. See Part I here. 
» Read more: B2B & B2C Marketing – The Differences Part II
Archive for the ‘Marketing’ category
B2B & B2C Marketing – The Differences Part II
February 1st, 2012B2B & B2C Marketing – The Differences Part I
January 15th, 2012
This is a topic that I relish writing about. Having worked in both environments, I have gotten to understand the subtle and stark differences between both sectors.
In any case, here are are seven differences to compare B2B versus B2C marketing sectors and how they affect small business marketing. » Read more: B2B & B2C Marketing – The Differences Part I
Six Marketing Lessons from Al Ries
October 18th, 2011Along with Jack Trout, Al Ries is one of the foremost strategic thinkers in modern management. Both these guys coined the term Positioning — a concept that to this very day shapes the way marketing and branding is done all over the world.
Having been influenced by both these exemplary thinkers who I still refer to, even today, I’m going to write on what I’ve learned from Mr. Ries.
Both Ries and Trout have brought us ideas like the need to focus first on the competitor and only later on the customer, the need for strategic focus, the importance of strategic differentiation, the advantages of adopting an opposite behavior to that of the competitor, of divergent innovation and of primacy in the consumer’s mind. » Read more: Six Marketing Lessons from Al Ries
Why Bank of America’s $5 Debit Card Charge Stinks
October 1st, 2011It was in the news – Bank of America will charge their customers a $5 monthly fee to use their debit cards. According to the bank, the fees are required to recoup revenue it will lose because of new government regulations taking effect that cap what they can charge merchants for debit-card transactions.
Some other banks like J.P.Morgan Chase (didn’t they get enough bailout money?) and Wells Fargo & Co. plan to follow suit. Have we gotten to a stage where a bank can change the rules just like that and charge us for essentially, what’s been a free service for years. It didn’t stop them from increasing credit card interest rates. Here’s what I think… » Read more: Why Bank of America’s $5 Debit Card Charge Stinks
Amazon’s Kindle Fire Strategy – My Take
September 29th, 2011
Technology analysts started their analyses on the Kindle Fire tablet which the company unveiled at a Wednesday (September 27th) event in New York during and right after the event.The overall consensus was that the Kindle Fire would do well in the tablet space, and could emerge as the leading Android tablet.
“The pricing of $199 is critical to gain traction in the tablet market,” said Adam Leach, an analyst for Ovum. He also said that while the Fire is built off Android, Amazon is clearly prizing its own services above Google’s when it comes to pushing content to the devices. » Read more: Amazon’s Kindle Fire Strategy – My Take
4 Crazy Marketing Ideas that worked
September 1st, 2011
I recently came across this neat article on all business.com about 10 crazy marketing ideas that worked and achieved their objectives.
I was impressed with four of them and have provided details of the same in this post.
How Apple makes >$200 on each iPad
June 27th, 2011According to a bill of materials (BOM) analysis by Brian Marshall, an analyst with BroadPoint AmTech, the cost of goods inside Apple‘s 16GB Wi-Fi-only iPad totals $270.50.
That figure includes a $10 line item dedicated to manufacturing, but doesn’t include another $20 set aside for under-warranty service costs. Adding the latter makes Marshall’s bottom-line total $290.50. Let’s explore this further. » Read more: How Apple makes >$200 on each iPad
Why Youth Marketers should get Mobile Savvy Pronto
May 19th, 2011
Mobile transactions are becoming more and more prevalent as smartphone penetration keeps increasing worldwide. According to a study by mobilyouth.org, 1.2 billion youth globally own 1.8 billion mobile cell phones. According to them, the big 5 mobile youth economies are – USA, Japan, Brazil, India and China.
The key trends that drive the youth mobile subscriber rate are
- Smart phone adoption
- Dual handset markets
- Rural emergent markets
What can marketers do to get their products in front of this audience, and even better, prompt them to take a ‘conversion’ action? » Read more: Why Youth Marketers should get Mobile Savvy Pronto
