I came across this article on LatPro.com network and was impressed by the insight it provided into the Hispanic market in the US. I’ve reproduced this article in its entirety below:
Like all segments, the hispanic population varies by certain characteristics.
It is true that we all carry Latin American and/or Spanish heritage in our blood, but that is the only variable that won’t vary (some may say this is cutting us short, but let’s use this definition for the purposes of this discussion). As I’ve discussed in the past, there are certain cultural characteristics that you need to be aware of in order to better understand the Latino frame of mind: » Read more: Characteristics of the US Hispanic Market
