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	<title>Marketing Bones &#187; Marketing Strategy</title>
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	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
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		<title>The Perplexing Tale of the Starbucks Trenta</title>
		<link>http://marketingbones.com/the-perplexing-tale-of-the-starbucks-trenta/</link>
		<comments>http://marketingbones.com/the-perplexing-tale-of-the-starbucks-trenta/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 00:33:32 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3122</guid>
		<description><![CDATA[This was probably bound to happen soon. For all the talk about how Starbucks is a premium lifestyle experience (with a beverage in tow) and not just a coffee shop, they then make a bone-headed move and turn that perception on its head. How? One word: &#8220;Trenta&#8221; What the heck? It started back in the [...]]]></description>
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		<title>Why the iPad is here to stay</title>
		<link>http://marketingbones.com/why-the-ipad-may-not-be-a-passing-fad/</link>
		<comments>http://marketingbones.com/why-the-ipad-may-not-be-a-passing-fad/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 15:58:26 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2747</guid>
		<description><![CDATA[It’s been 9 months since the release of the iPad and the device has increased in popularity at an unprecedented rate. I was confused about the usefulness of the device and wondered how the iPad was so different from the iPod Touch or iPhone? Even today, I ask: For an individual user,  what does the [...]]]></description>
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		<title>Why a Blue Ocean Strategy is Critical for Growth</title>
		<link>http://marketingbones.com/why-a-blue-ocean-strategy-is-critical-for-growth/</link>
		<comments>http://marketingbones.com/why-a-blue-ocean-strategy-is-critical-for-growth/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 21:21:54 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1788</guid>
		<description><![CDATA[It&#8217;s been a while since I&#8217;ve written and much has happened since then &#8211; some good and some bad. I&#8217;m glad , though, to pen my thoughts about &#8216;Blue Ocean Strategy&#8217; an very cool piece of work by two INSEAD professors &#8211; Kim and Mauborgne. These two chaps have been writing about value innovation for [...]]]></description>
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		<title>Online Targeting &#8211; the fundamentals</title>
		<link>http://marketingbones.com/online-targeting-the-fundamentals/</link>
		<comments>http://marketingbones.com/online-targeting-the-fundamentals/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 11:15:01 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1950</guid>
		<description><![CDATA[As part of your online marketing strategy, you have to conduct customer segmentation to understand how your market is split up and how you can service those splits effectively to grab more market share. Once you have split your market into segments, you can then decide which ones to focus on. Targeting is the actual [...]]]></description>
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		<title>An interview in Singapore with Jack Trout</title>
		<link>http://marketingbones.com/an-interview-in-singapore-with-jack-trout/</link>
		<comments>http://marketingbones.com/an-interview-in-singapore-with-jack-trout/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 20:42:37 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2259</guid>
		<description><![CDATA[My series on Jack Trout continues this month. Here I have another interview conducted by Marketing RX back in 2005. I&#8217;ve presented this article in in entirety. See the end of article for the original source. Greetings from Singapore! MarketingRx had the privilege to do some exclusive one-on-one interviews with the speakers at the Global [...]]]></description>
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		<title>Jack Trout &#8211; Tom Anderson Interview Conclusion</title>
		<link>http://marketingbones.com/jack-trout-tom-anderson-interview-conclusion/</link>
		<comments>http://marketingbones.com/jack-trout-tom-anderson-interview-conclusion/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 20:34:05 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2254</guid>
		<description><![CDATA[Here&#8217;s the conclusion to the excellent interview of Jack Trout conducted by Tom Anderson. Hope it was useful! Tom H. C. Anderson: Right so I guess, and you’ve obviously touched on this a bit, but what wisdom would you pass on to the next generations of marketers? Jack Trout: In essence, and I’m writing a [...]]]></description>
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		<title>Jack Trout &#8211; Tom Anderson Interview &#8211; II</title>
		<link>http://marketingbones.com/jack-trout-tom-anderson-interview-ii/</link>
		<comments>http://marketingbones.com/jack-trout-tom-anderson-interview-ii/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 20:33:53 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2250</guid>
		<description><![CDATA[Continuing the Jack Trout interview with Tom Anderson. I&#8217;ve broken the interview into 3 parts as it&#8217;s not possible to digest Mr. Trout&#8217;s pearls of wisdom has this article been one long flowing post. Tom H. C. Anderson: How do you think the internet has affected choice and the marketing battleground? Jack Trout: Well it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jact Trout &#8211; Tom Anderson Interview &#8211; I</title>
		<link>http://marketingbones.com/jact-trout-tom-anderson-interview-i/</link>
		<comments>http://marketingbones.com/jact-trout-tom-anderson-interview-i/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 20:24:44 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2247</guid>
		<description><![CDATA[Another interview with Jack Trout by Tom Anderson from NextGen Market Research.  As always, Mr. Trout is engaging, insightful, analytical and precise in his elaboration of marketing concepts. He speaks about marketing in general, his thoughts on research and bring up his Differentiate or Die book. I&#8217;ve provided the interview in two parts.  Last week [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jack Trout on Marketing Strategy</title>
		<link>http://marketingbones.com/jack-trout-on-marketing-strategy/</link>
		<comments>http://marketingbones.com/jack-trout-on-marketing-strategy/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:48:22 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2243</guid>
		<description><![CDATA[I came across this article by the folks at Management Consultant News and have reproduced the complete article. Great job by these guys  on interviewing Jack Trout. With his 1981 classic book, Positioning, Jack Trout and coauthor Al Ries changed the language and practice of marketing strategy. In the more than two decades since then, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When Product Differentiation is the only way out</title>
		<link>http://marketingbones.com/when-product-differentiation-is-the-only-way-out/</link>
		<comments>http://marketingbones.com/when-product-differentiation-is-the-only-way-out/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:05:21 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2238</guid>
		<description><![CDATA[It&#8217;s not a good time economically. The sentiment of global consumer populations are at an all time low. Capital markets globally are at an all time low. Businesses require to get leaner in order to be profitable today given the low margins. Naturally, it’s not the best time for marketing to expect good things said [...]]]></description>
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