In today’s economic environment, it is challenging for small businesses to find incremental sources of revenue. This time instead of suggesting promotional tactics that small to medium sized businesses can carry out, I’d like to recommend a shift in thinking around the fundamentals of their business objectives to identify new sources of revenue.
Here are the 5 growth tips I recommend. » Read more: 5 Long-Term Growth Tips for Small Businesses
It’s been 9 months since the release of the iPad and the device has increased in popularity at an unprecedented rate. I was confused about the usefulness of the device and wondered how the iPad was so different from the iPod Touch or iPhone?
Even today, I ask: For an individual user, what does the iPad do so differently that justifies its high price point? It’s hard to even visualize a scenario where the iPad would be a complete substitute for either a laptop or a netbook or a smart phone.
Based on some research and Prof. Sawhney’s analysis, here’s what I’ve concluded. » Read more: Why the iPad is here to stay
The obvious answers should be:
1) Texting
2) Updating their Facebook status
3) Tweeting
4) Surfing and
5) Talking on the phone.
Using recent data from monthly cell phone bills of more than 60,000 mobile subscribers as well as survey data from over 3,000 teens, Neilsen analyzed mobile usage data among teens in the United States for the second quarter of 2010 (April 2010 – June 2010) and came up with some interesting observations which I will share within this post. » Read more: What Teens are doing with their Smartphones
I came across “Megatrends” by John Naisbitt a year ago in a used bookstore and bought it. It lay on my bookshelf for a while collecting dust until I decided recently to give it a read.
I had the 1982 edition so I was naturally curious as to how some of the predictions in the book panned out presently, and even more interested in the thinking behind the creation of the accurate forecasts.
Here are my findings : » Read more: 6 Naisbitt Megatrends that held up in 2011
It’s less than a month to Christmas and if your local business has products that may get a boost because of year-end advertising, then I strongly recommend that you engage in some serious Christmas promotions.
The problem with local businesses is that once November kicks in, they tend to take it easy and get into the ‘holiday spirit’ without considering that they might just be losing a potential opportunity to get incremental revenue.
As part of my ’5′ series, here are 5 things that your small business should be doing to increase sales during Christmas. » Read more: 5 Small Business Christmas Marketing Tips
Why is the teen market exciting today? According to study conducted by MediaMark Research, the number of teens aged between 12 and 19 years has soared to 32 million presently – an approximate 17% growth from 10 years ago.
For marketers, teens are an ever growing power base of influencers and spenders because they tend to:
- Adopt and establish new fashion and lifestyle trends.
- Influence their parent’s spending on high value trendy items for them e.g. ipod, ipad, gaming consoles/games, notebooks, phones, fashion etc. » Read more: 5 Characteristics of the 2011 Teen Market
I’ve always found it funny that B2B marketing firms keep highlighting the benefits of social media marketing or email marketing or SEO to the maximum without focusing on the basics. Which in this case is about having a good old fashioned (and functional) website in place and using that critical web asset as the center point of all the B2B firm’s marketing activities.
Instead, I keep hearing from MarketingProfs or MarketingSherpa about how B2B firms will spend more time in social media and other new forms of marketing in 2011. To what end, I ask? Will your raw material manufacturer in China ‘Like’ your Facebook page and comment on it as you wax eloquent about your industry and business? It’s time for B2B companies to get back to basics.
Here are 5 things that you should do with your B2B website pronto: » Read more: 5 critical B2B website marketing tips
College and high school students are the perfect audience for companies aiming to build brands. They are impressionable, gullible, open to ideas, in a state of flux, in the process of shaping their identity and continously growing. So, what better target segment to go after in order to build a mass market brand over the long term?
Here’s the thing, however. College kids are street-smart. They have grown faster than all the past youth generations, and so, they have a good idea of what they want in their lives. Marketers take good heed of this.
Here are 5 things you should NOT do when marketing yourselves/your products/your services to college kids. » Read more: 5 things that College Student marketers should NOT do
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