Marketing Bones

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Archive for the ‘Marketing’ category

Applying the 80-20 rule to Marketing

November 28th, 2010

There is a simple reason why some parts of a business operate better than the others or why some of your customers are more productive than the others or why some of your marketing efforts are more successful that the rest. The answer is quite simple and logical.

Its called the Pareto principle, or the 80-20 rule which can be applied to almost anything in life. I’ll detail some clear instances where the 80-20 rule can be applied to different parts of your business (online or offline)

But, before that, let’s understand where this principle was formulated. » Read more: Applying the 80-20 rule to Marketing

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Posted in Marketing Concepts

Tags: marketing tactics

5 Behavioral Aspects of Today’s Youth

November 24th, 2010

Every generation is different from the other because of the way-of-life changes that affect what we do. Whether it’s the thinking, the communicating, the interaction, the managing or the playing, things change all the time for the newer generations.

For youth marketers this is a challenge, because with the advent of newer technologies, trends and expectation, the behavior of every new generation changes. And, because most young people (read – high school and college students) tend to be works in progress in terms of attitudes, behaviors, ideas, opinions and beliefs, its hard to pin down what appeals to them at a certain point of time.

Here are 5 things that detail what today’s youth are all about: » Read more: 5 Behavioral Aspects of Today’s Youth

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Posted in Youth Marketing

Tags: Youth Marketing

5 Marketing Tactics that small businesses should avoid

November 20th, 2010

Marketing your small business is always a challenge. Mistakes occur frequently and it takes time for you to recover the money you spend on various promotions. Sometimes, some internet marketing firms recommend promotional tactics that are just a waste of valuable marketing dollars – which a small business cannot afford.

From my experience with helping small businesses market themselves online, here are 5 marketing tactics that should be avoided: » Read more: 5 Marketing Tactics that small businesses should avoid

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Posted in Internet Marketing, Small Business Marketing

Tags: Small Business Marketing

Repurposing Good Marketing Copy Cleverly

November 17th, 2010

As marketers, let’s admit something here: Good marketing copy (print or web) is hard to come by. We have to brainstorm and think and analyze and visualize ideas and words and rearrange and wordsmith till we’re satisfied with the outcome and we have the (almost) perfect marketing copy.

Here’s my point: Why do we use this excellent piece of work for just one marketing effort and not across all of them? » Read more: Repurposing Good Marketing Copy Cleverly

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Posted in Marketing

Tags: marketing tactics

3 Critical Direct Marketing Tips for Small Businesses

November 14th, 2010

With much emphasis on website and search engine marketing, many companies tend to neglect traditional marketing methods including print and direct mail to obtain leads and convert prospects into customers. And yet, sending out focused mailers to segmented pieces of a small business’s database can results in significant additional revenue.

Here a three tips on how to use direct mail to best effect: » Read more: 3 Critical Direct Marketing Tips for Small Businesses

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Posted in Small Business Marketing

Tags: Small Business Marketing

Why Google Tags is a boon for small businesses

November 13th, 2010

For a small business, running a PPC campaign is cumbersome – there’s a lot to setup, the process can be overwhelming and the payoff seems far away. And, let’s not forget the costs involved. For someone starting a PPC program from scratch, they have no real proof of concept.

Until Google released Google Tags back in June 2010, a localized paid promotional tool where a small business owner can get the benefits of PPC and localized listing in a simpler and cheaper manner. » Read more: Why Google Tags is a boon for small businesses

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Posted in Internet Marketing, Small Business Marketing

Tags: Small Business Marketing

5 Quick Small Business Online Marketing tips

November 9th, 2010

Small businesses are unique in many ways to the local areas they serve. Their product offerings or services are a combination of the small business owner’s personality and the actual product. Service usually tends to be reliable and it is a pleasure to speak directly to someone who performs the service or sells the item.

However, small businesses have yet to leverage the power of online marketing efficiently. Here are some tips based on my experience with these enterprising firms over the past few years.

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Posted in Small Business Marketing

Tags: Small Business Marketing

B2C & B2B Buyer Behavior – the difference

October 28th, 2010

Many B2B marketers keep stressing the importance of using online tools and techniques to influence B2B buyer behavior. Even worse, many make the mistake of assuming that some of the tools and techniques used to engage B2C buyers can be used for B2B buyers online. In reality, however, B2B buyer behavior is diametrically opposite to the way a B2C buyer behaves.

The reasons are detailed as follows: » Read more: B2C & B2B Buyer Behavior – the difference