The obvious answers should be:

1) Texting
2) Updating their Facebook status
3) Tweeting
4) Surfing and
5) Talking on the phone.

Using recent data from monthly cell phone bills of more than 60,000 mobile subscribers as well as survey data from over 3,000 teens, Neilsen analyzed mobile usage data among teens in the United States for the second quarter of 2010 (April 2010 – June 2010) and came up with some interesting observations which I will share within this post. » Read more: What Teens are doing with their Smartphones

Why is the teen market exciting today? According to study conducted by MediaMark Research, the number of teens aged between 12 and 19 years has soared to 32 million presently – an approximate 17% growth from 10 years ago.

For marketers, teens are an ever growing power base of influencers and spenders because they tend to:

-       Adopt and establish new fashion and lifestyle trends.

-       Influence their parent’s spending on high value trendy items for them e.g. ipod, ipad, gaming consoles/games, notebooks, phones, fashion etc. » Read more: 5 Characteristics of the 2011 Teen Market

College and high school students are the perfect audience for companies aiming to build brands. They are impressionable, gullible, open to ideas, in a state of flux, in the process of shaping their identity and continously growing. So, what better target segment to go after in order to build a mass market brand over the long term?

Here’s the thing, however. College kids are street-smart. They have grown faster than all the past youth generations, and so, they have a good idea of what they want in their lives. Marketers take good heed of this.

Here are 5 things you should NOT do when marketing yourselves/your products/your services to college kids. » Read more: 5 things that College Student marketers should NOT do

Every generation is different from the other because of the way-of-life changes that affect what we do. Whether it’s the thinking, the communicating, the interaction, the managing or the playing, things change all the time for the newer generations.

For youth marketers this is a challenge, because with the advent of newer technologies, trends and expectation, the behavior of every new generation changes. And, because most young people (read – high school and college students) tend to be works in progress in terms of attitudes, behaviors, ideas, opinions and beliefs, its hard to pin down what appeals to them at a certain point of time.

Here are 5 things that detail what today’s youth are all about: » Read more: 5 Behavioral Aspects of Today’s Youth

I came across this article on online resources that college students could use on the site Online Education Degrees and thought that it was interesting enough to merit a reproduction on this blog. The content is very rich in resources for college kids to do a variety of things related to academics and for me it was an insight into the number of useful but niche tools that are available online.

Here’s the article below in its entirety: » Read more: 35 Online Resources for College Students

Every new generation is refreshing. It’s because they are about change. Marketers selling to the youth or young adult demographic are always trying to catch up in terms of understanding their current preferences. The unique, highly relevant  and exciting subset of the young adult market is the college student market.

How big is this market? Well, in 2008, there ware about 22 million students enrolled in full-time and part-time schools in the US.  That’s a serious chunk of marketing potential.  Here is a brief writeup on the psychographic makeup of the college student market: » Read more: The Dynamics of the College Student Market