In time, this page will become a repository for a variety of tools to help you market your products well. I’ve been influenced by the various techniques presented here, and my writings here will indicate that. It is great stuff, however and I hope that you’ll have a great time reading and learning from this just as I did.
1. Innovation : My first offering – A treatise on Innovation.
We’re on the cusp of an incredible revolution in the way we communicate and connect with each other. That revolution’s called the Internet. One of our role models in shaping the way we think and helping us identify new trends in this dynamic scenario is Prof. Eric Von Hippel. Here’s his book ‘Democratizing Innovation‘ in pdf format for anyone who’d like to learn more about this awesome thinker.
2. Interactive Marketing : An awesome paper on interactive marketing in the digital realm.
We’re all about social networks and have only just begun to understand how online marketing is moving from a medium of broadcasting to a medium of interaction to influence brand choices and capture customer perceptions. Prof. Deighton has written an awesome paper analyzing new paradigms in interactive marketing. See the full text of his article here.
3. Calculating Market Share : An article by Estelle Metayer on using the right techniques to calculate market share.
Prof. Metayer writes a delightfully readable and elaborate article on how to calculate market share for your products and use the right metrics for doing so. Here’s her article - “How to calculate Market Share.”
