Marketing Bones

The Edge of Internet Marketing

Link Building – the definitive Checklist

December 6th, 2010 by Lowell D'Souza No comments »

It’s imperative that your link building campaigns have quality standards. This is necessary to ensure that the link building efforts are value-added which in turn will lead to better results.

A good link building program should begin from scratch. Even if there has been a past history of linking through exchanges, random links or directory submissions, begin with a clean slate. This program in addition to developing a robust link building strategy moving forward should also plan to optimize past links.

Here’s how you can set your link-building program standards: » Read more: Link Building – the definitive Checklist

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Posted in Search Engine Optimization

Tags: seo

A Viral phenomenon – Candlelight

December 4th, 2010 by Lowell D'Souza No comments »

Perhaps this is the year when harmonious a cappella goes mainstream – which would be awesome. After enjoying Straight no Chaser’s act a couple of weeks ago, I came across this neat song, ‘Candlelight’, coincidentally right on time for Hanukkah, by the a cappella group The Maccabeats. The song derives its rhythm and its musical sensibilities from Taio Cruz’s ‘Dynamite’. Except that ‘Candlelight’ is a song celebrating Hanukkah and has already gone viral getting 1.4 million views on Youtube.

The chorus goes like this: “I throw my latkes in the air sometimes, singing ay-oh, spin the dreidel.”

In a word. Smashing! Enjoy the video here… » Read more: A Viral phenomenon – Candlelight

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Posted in Miscelleanous

5 Reasons why the Google-Groupon deal makes sense

December 2nd, 2010 by Lowell D'Souza 2 comments »

Its time for me to play the expert again. The Google-Groupon buyout rumor has been making the rounds for the past few weeks. And everybody’s already started analyzing why this deal is such a coup or disaster for Google. It’s hard to believe that Groupon is just 2 years old and brings in monthly revenues of over $50 million.

Google wants to pay $5.3 billion for buying Groupon. Sounds like something that Yahoo would do – back in the day when they bought Geocities, HotJobs and everything else in site (pun intended).

Before getting into the 5 reasons, however, let’s understand how Groupon makes money. » Read more: 5 Reasons why the Google-Groupon deal makes sense

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Posted in Internet Marketing

Tags: online marketing

5 critical B2B website marketing tips

November 30th, 2010 by Lowell D'Souza No comments »

I’ve always found it funny that B2B marketing firms keep highlighting the benefits of social media marketing or email marketing or SEO to the maximum without focusing on the basics. Which in this case is about having a good old fashioned (and functional) website in place and using that critical web asset as the center point of all the B2B firm’s marketing activities.

Instead, I keep hearing from MarketingProfs or MarketingSherpa about how B2B firms will spend more time in social media and other new forms of marketing in 2011. To what end, I ask? Will your raw material manufacturer in China ‘Like’ your Facebook page and comment on it as you wax eloquent about your industry and business? It’s time for B2B companies to get back to basics.

Here are 5 things that you should do with your B2B website pronto: » Read more: 5 critical B2B website marketing tips

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Posted in B2B Marketing

Tags: B2B Marketing

5 things that College Student marketers should NOT do

November 29th, 2010 by Lowell D'Souza No comments »

College and high school students are the perfect audience for companies aiming to build brands. They are impressionable, gullible, open to ideas, in a state of flux, in the process of shaping their identity and continously growing. So, what better target segment to go after in order to build a mass market brand over the long term?

Here’s the thing, however. College kids are street-smart. They have grown faster than all the past youth generations, and so, they have a good idea of what they want in their lives. Marketers take good heed of this.

Here are 5 things you should NOT do when marketing yourselves/your products/your services to college kids. » Read more: 5 things that College Student marketers should NOT do

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Posted in Youth Marketing

Tags: Youth Marketing

Applying the 80-20 rule to Marketing

November 28th, 2010 by Lowell D'Souza No comments »

There is a simple reason why some parts of a business operate better than the others or why some of your customers are more productive than the others or why some of your marketing efforts are more successful that the rest. The answer is quite simple and logical.

Its called the Pareto principle, or the 80-20 rule which can be applied to almost anything in life. I’ll detail some clear instances where the 80-20 rule can be applied to different parts of your business (online or offline)

But, before that, let’s understand where this principle was formulated. » Read more: Applying the 80-20 rule to Marketing

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Posted in Marketing Concepts

Tags: marketing tactics

Online Marketing Trends for 2011 (13)

November 27th, 2010 by Lowell D'Souza No comments »

The online marketing world continues to evolve. Industry trends get harder to predict as the vehicles to drive online marketing efforts keep changing. Change and disruptions are the norm as marketers come to terms with new media and work on using them to best effect.