Marketing Bones

The top 5 eCommerce days are as follows:

• Thursday November 25, 2010 Thanksgiving Day (Notorious for online shopping)
• Friday November 26, 2010 Black Friday
• Monday November 29, 2010 Cyber Monday
• Monday December 13, 2010 Green Monday
• Friday December 17, 2010 National Free Shipping Day

Success on the above 5 days determines the annual profitability of eCommerce firms. Here are the 5 critical actions to carry out pronto in preparation of heavy visitor traffic. » Read more: 5 Tips to prepare for the 2010 EOY eCommerce traffic

Conventional media’s been given less importance because of the increasing proliferation of the Internet. That’s not a wise thing to do though. The best marketing strategies use every element in the toolkit effectively based on the market, consumer behavior,  demographic etc. A mixed media approach can be very effective if used the right way.

Here are some quick tips on using offline marketing tactics to drive online activity. » Read more: Using Conventional Marketing to drive Web Traffic

You’ve created your website, optimized the heck out of it, put some sleek graphics on the page and are now ready to reap the benefits. Not so fast – you’ll need to have relevant Call to action text, buttons or mini-banners to drive visitor action on your site.

Creating urgency through relevant call to action phrases is an effective method to increase conversion since there is a limited window of time to influence a visitor to act quickly. Here are 5 of the best and 5 of the worst call to action phrases. I’ll start with the worst first. » Read more: Call to action phrases – 5 Best & Worst