Marketing Bones

In the world of online marketing, we’re  involved with the various aspects of search engines, social media, social networks and other digital vehicles that we use to drive demand.  I came across these statistics from the future buzz website and after going through them, selected what I thought made the most sense to share.

Here are some interesting statistics to get a sense of what kind of usage volumes these digital vehicles have.

I’ll start with Google…

» Read more: 21 Key Internet Marketing Statistics

I’ve repeatedly written about how marketers should try to cleverly manage their call-to-action elements within their content so that their messaging doesn’t just plug a product or service shamelessly, but is subtly integrated within the key benefits portion of the description.

That being said, let’s not fool ourselves. Websites are not idealistic by definition. They all (or should) have objectives for visitors to complete; whether it is filling in a contact form, signing up for a newsletter, picking the phone up etc.

Let’s run through 7 best-practice tips on how you can use call-to-action elements within your website and other collateral. » Read more: Call-to-Action Execution – 7 Tips

The basics are simple. Before creating an Internet Marketing Strategy, first understand your business.

Getting a fundamental understanding of your business may sound simple in theory. The reality is that an exercise like this involves a tremendous amount of analysis into learning what makes your business tick, what makes your customers buy your products, what differentiates you from the competition and getting answers to other hard questions.

Only after getting the answers to the questions detailed below, should you begin thinking about your Internet Marketing Strategy and how to use the various digital vehicles that will enable your online strategy.

Here are the 10 critical business questions to get answers to:

» Read more: 10 Prime Questions to drive your Internet Marketing Strategy