Comments on: Sun Tzu & Social Media Marketing

By: Lowell D'Souza

Lowell D'Souza — Mon, 03 May 2010 02:01:21 +0000

Thanks Lauren. I agree – social media is a micro-targeted effort and should be carried out with specific objectives in mind. Awareness is one key objective – another key one is feedback. A third could be branding.

By: Lauren Wright

Lauren Wright — Sun, 02 May 2010 17:25:18 +0000

I have tried social media marketing for increasing awareness of new products. It works well especially if the audience is targeted on the right social networks, content sharing sites and blogs. It’s a great medium for semi-instant feedback. Thanks for the Sun Tzu mix – it made this read fun.

By: Carroll B. Merriman

Carroll B. Merriman — Wed, 10 Mar 2010 01:37:34 +0000

I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.