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	<title>Marketing Bones &#187; Advertising</title>
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	<description>The Edge of Internet Marketing</description>
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		<title>5 PPC Metrics every SEM should know</title>
		<link>http://marketingbones.com/5-ppc-metrics-every-sem-should-know/</link>
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		<pubDate>Fri, 01 Jul 2011 15:35:02 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[PPC is the only advertising medium that can give you an accurate representation of how many people view your advertising  via impressions, and how many people actually act on that advertising via clicks. It’s the only form of advertising that can clearly associate user behavior with an advertising placement. We cannot do this with traditional [...]]]></description>
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		<title>Advertising and its Dominant Influence in our Lives</title>
		<link>http://marketingbones.com/how-advertising-is-a-dominant-influence-in-our-lives/</link>
		<comments>http://marketingbones.com/how-advertising-is-a-dominant-influence-in-our-lives/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 23:29:35 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[Schopenhauer &#8211; the name flitted across my mind like a agitated firefly on a moonless night. He was a German philosopher who on the basis of his studies of human nature came to the conclusion that the emotional, physical and sexual desires of human beings can never be fulfilled. His solution: Engage in a lifestyle [...]]]></description>
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		<title>How to manage Ad spends in a recession</title>
		<link>http://marketingbones.com/how-to-manage-advertising-spends-in-a-recession/</link>
		<comments>http://marketingbones.com/how-to-manage-advertising-spends-in-a-recession/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 06:34:50 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[A recession is typically a time when organizations cut down on their discretionary spending and focus on productivity efforts as opposed to growth. The idea is that given the tight market there&#8217;s very little scope for growth, so it&#8217;s better to shift focus internally and squeeze some savings out of processes and product rationalization as [...]]]></description>
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		<title>MadMen&#8217;s thought-provoking lines</title>
		<link>http://marketingbones.com/madmens-thought-provoking-lines/</link>
		<comments>http://marketingbones.com/madmens-thought-provoking-lines/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 16:50:49 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=540</guid>
		<description><![CDATA[Good TV shows are products of excellence. They&#8217;re well crafted, have enduring story lines with strong appeal and are, in some ways, reasonable works of art. Sometimes art is so credible that life automatically imitates it. In a way, that&#8217;s the definition of  advertising. You state a desired need and demonstrate an effective product that [...]]]></description>
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