<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Bones &#187; B2B Marketing</title>
	<atom:link href="http://marketingbones.com/tag/b2b-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
	<lastBuildDate>Wed, 01 Feb 2012 17:14:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>B2B &amp; B2C Marketing &#8211; The Differences Part I</title>
		<link>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/</link>
		<comments>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 17:03:14 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3644</guid>
		<description><![CDATA[This is a topic that I relish writing about. Having worked in both environments, I have gotten to understand the subtle and stark differences between both sectors. In any case, here are are seven differences to compare B2B versus B2C marketing sectors and how they affect small business marketing. 1 &#8211; Size of B2B vs. [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why B2B firms should target B2C markets</title>
		<link>http://marketingbones.com/why-b2b-firms-should-target-b2c-markets/</link>
		<comments>http://marketingbones.com/why-b2b-firms-should-target-b2c-markets/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 11:06:32 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3629</guid>
		<description><![CDATA[It&#8217;s easy to understand the fundamental DNA of a business in terms of the products it makes. By this, I mean, does a company have B2B DNA or Consumer DNA? For example, Apple has Consumer DNA. Logitech has Consumer DNA. Cisco has B2B DNA. Intel and Forester have B2B DNA. W.R. Grace has B2B  DNA. [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/why-b2b-firms-should-target-b2c-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online B2B Marketing &#8211; Today&#8217;s Challenges</title>
		<link>http://marketingbones.com/online-b2b-marketing-todays-challenges/</link>
		<comments>http://marketingbones.com/online-b2b-marketing-todays-challenges/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 00:48:03 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3370</guid>
		<description><![CDATA[In the early days of B2B marketing, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been both foreign and frightening. Things changes with the Internet now opening channels of communication and customers demanding more information to help them make informed decisions. The B2B marketing [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/online-b2b-marketing-todays-challenges/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Reliable B2B Lead Gen Tactics</title>
		<link>http://marketingbones.com/4-reliable-b2b-lead-gen-tactics/</link>
		<comments>http://marketingbones.com/4-reliable-b2b-lead-gen-tactics/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 05:09:14 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3233</guid>
		<description><![CDATA[In a recent article from eMarketer, “Is Social a Source for B2B Leads?”, a survey from Leadforce1 was highlighted which showed that social media was not producing the kind of engagement that drives leads. This was never a surprising revelation to me. I stand firmly by my assertion that social media will not be a [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/4-reliable-b2b-lead-gen-tactics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 critical B2B website marketing tips</title>
		<link>http://marketingbones.com/5-critical-b2b-website-marketing-tips/</link>
		<comments>http://marketingbones.com/5-critical-b2b-website-marketing-tips/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 00:35:24 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2519</guid>
		<description><![CDATA[I’ve always found it funny that B2B marketing firms keep highlighting the benefits of social media marketing or email marketing or SEO to the maximum without focusing on the basics. Which in this case is about having a good old fashioned (and functional) website in place and using that critical web asset as the center [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/5-critical-b2b-website-marketing-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2C &amp; B2B Buyer Behavior &#8211; the difference</title>
		<link>http://marketingbones.com/b2c-b2b-buyer-behavior-the-difference/</link>
		<comments>http://marketingbones.com/b2c-b2b-buyer-behavior-the-difference/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 21:16:15 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1836</guid>
		<description><![CDATA[Many B2B marketers keep stressing the importance of using online tools and techniques to influence B2B buyer behavior. Even worse, many make the mistake of assuming that some of the tools and techniques used to engage B2C buyers can be used for B2B buyers online.  In reality, however, B2B buyer behavior is diametrically opposite to [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/b2c-b2b-buyer-behavior-the-difference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Influencing the B2B research process online</title>
		<link>http://marketingbones.com/influencing-the-b2b-research-process-online/</link>
		<comments>http://marketingbones.com/influencing-the-b2b-research-process-online/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 21:29:41 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1847</guid>
		<description><![CDATA[The secret is out. B2B buyers are spending more time online during the discovery phase of the B2B buying process. Not a big surprise. Marketers have to realize that this is probably the most time that these buyers will spend online to obtain product research as well as product/B2B seller organization feedback. The trick here is [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/influencing-the-b2b-research-process-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use a blog to influence B2B buyer behavior</title>
		<link>http://marketingbones.com/how-to-use-a-blog-to-influence-b2b-buyer-behavior/</link>
		<comments>http://marketingbones.com/how-to-use-a-blog-to-influence-b2b-buyer-behavior/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 21:47:13 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1834</guid>
		<description><![CDATA[Business blogging is intense. The reason is that these blogs are written by experts who spend lots of time researching and writing about s particular industry or a sector.  Most small and medium sized businesses balk at blogging because they tend to be resource constrained, they don’t have the time to analyze their business or [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/how-to-use-a-blog-to-influence-b2b-buyer-behavior/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Branding &#8211; Why it matters</title>
		<link>http://marketingbones.com/b2b-branding-why-it-matters/</link>
		<comments>http://marketingbones.com/b2b-branding-why-it-matters/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 21:20:44 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1865</guid>
		<description><![CDATA[There are very few prominent B2B brands in the general market. A big reason is that many B2B organizations view marketing as a necessity for B2C firms and instead concentrate on personal selling for B2B relationships. In this neat article by Prof John Quelch, he says that Microsoft, Intel, IBM, and GE generate far more [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/b2b-branding-why-it-matters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What B2B Buyers want</title>
		<link>http://marketingbones.com/what-b2b-buyers-want/</link>
		<comments>http://marketingbones.com/what-b2b-buyers-want/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 21:49:52 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1841</guid>
		<description><![CDATA[I came across this research report from McKinsey which describes destructive B2B sales practices and prioritizes what B2B buyers want from B2B selling organizations. They interviewed 1,252 purchasing decision-makers of high tech products and services at small, medium and large businesses in the US and Western Europe. Here are some of the key findings: The B2B buyer’s experience with [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/what-b2b-buyers-want/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

