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	<title>Marketing Bones &#187; Branding</title>
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	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
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		<title>Why Personal Ambition is Critical</title>
		<link>http://marketingbones.com/why-personal-ambition-is-critical/</link>
		<comments>http://marketingbones.com/why-personal-ambition-is-critical/#comments</comments>
		<pubDate>Sat, 21 May 2011 00:43:57 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Miscelleanous]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3429</guid>
		<description><![CDATA[My thoughts on the so-called impending bubble in the education sector. Some modern day soothsayers are predicting that the next bubble lies in the education sector because college-bound aspirants are borrowing large sums of student loans from the government and private lenders to go to school. The jobs that they get (or dont get) after [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Madness of Bob Parsons</title>
		<link>http://marketingbones.com/the-madness-of-bob-parsons/</link>
		<comments>http://marketingbones.com/the-madness-of-bob-parsons/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 12:47:23 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3351</guid>
		<description><![CDATA[The news of GoDaddy&#8217;s CEO Bob Parsons killing an elephant and then bragging about it on video was almost surreal. For years, we&#8217;ve suffered silently as GoDaddy has peppered us with coupons and suggestions to buy their products on every possible marketing channel. And, let&#8217;s not forget the tacky advertisements that they would run during [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of Seth Godin</title>
		<link>http://marketingbones.com/the-importance-of-seth-godin/</link>
		<comments>http://marketingbones.com/the-importance-of-seth-godin/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 20:35:45 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3181</guid>
		<description><![CDATA[I&#8217;m not a panderer. I&#8217;m not a flatterer. But, I try to recognize quality when I come across it in my daily life. Sometimes, it takes longer to recognize it. But, I carry on. Seth Godin flitted across my universe back in 2007 when I read his book &#8216;Permission Marketing.&#8221; To me, much of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Understanding Starbucks&#8217; Logo-change Rationale</title>
		<link>http://marketingbones.com/understanding-starbucks-logo-change-rationale/</link>
		<comments>http://marketingbones.com/understanding-starbucks-logo-change-rationale/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 14:04:21 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3102</guid>
		<description><![CDATA[This post is about the Starbucks logo debate. Many folks are questioning the rationale behind this logo change with some angry coffee drinkers voicing their protest on the Starbucks website. But, from what I&#8217;ve seen so far, this is one logo redesign which has a sense of purpose behind it. While I do not &#8216;like&#8217; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Ben Franklin shaped my 2011 New Year&#8217;s Resolutions &#8211; II</title>
		<link>http://marketingbones.com/how-ben-franklin-shaped-my-2011-new-years-resolutions-ii/</link>
		<comments>http://marketingbones.com/how-ben-franklin-shaped-my-2011-new-years-resolutions-ii/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 12:45:38 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2883</guid>
		<description><![CDATA[Part II of my article on Ben Franklin and how he influenced me to think about New Year resolutions for the first time ever. See Part I here. John Adams and Samuel Adams invited Ben Franklin to join the Massachusetts assembly here he waged a political battle against the governor of Massachusetts. He exposed the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How Ben Franklin shaped my 2011 New Year&#8217;s Resolutions &#8211; I</title>
		<link>http://marketingbones.com/how-ben-franklin-shaped-my-2011-new-years-resolutions-i/</link>
		<comments>http://marketingbones.com/how-ben-franklin-shaped-my-2011-new-years-resolutions-i/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 21:59:44 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2860</guid>
		<description><![CDATA[What hasn&#8217;t been written about Ben Franklin that we don&#8217;t know about. His genius, creativity, forward thinking, philosophy, scientific achievements and other accomplishments are nothing short of amazing. That we are able to take a journey through time to get close to this great achiever is a privilege in itself. As 2011 comes closer, I&#8217;m [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Rebranding Corn Syrup</title>
		<link>http://marketingbones.com/rebranding-corn-syrup/</link>
		<comments>http://marketingbones.com/rebranding-corn-syrup/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 21:17:01 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1824</guid>
		<description><![CDATA[High fructose corn syrup has long been vilified as being unhealthy and in the past few years, sales have fallen as manufacturers swap it for supposed healthier ingredients. To address this situation, the Corn Refiners Association decided to change the name from high fructose corn syrup to corn sugar. So now, a sinister &#8220;high fructose&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Online Brand Building tips</title>
		<link>http://marketingbones.com/4-online-brand-building-tips/</link>
		<comments>http://marketingbones.com/4-online-brand-building-tips/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 02:10:29 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1655</guid>
		<description><![CDATA[With online brands being subject to so much scrutiny and dissection, its imperative that a crystal-clear branding strategy is created to define the brand clearly, identify and promote differentiating factors that are sustaining and linked to the brand&#8217;s identity and finally, deliver messaging that is aligned with the brand&#8217;s objectives. That being said, here are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The False Branding of Richard Nixon</title>
		<link>http://marketingbones.com/the-false-branding-of-richard-nixon/</link>
		<comments>http://marketingbones.com/the-false-branding-of-richard-nixon/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 23:25:21 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=986</guid>
		<description><![CDATA[Richard Nixon&#8217;s legacy remains shrouded in controversy years after he resigned. His presidency was complex and inconsistent and was clouded by his personality and political practices which took place during one of America&#8217;s most turbulent times. It didn&#8217;t help that the environment in which Nixon started his presidency – including the conflict in Vietnam and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some thoughts on the Disney-Marvel Deal</title>
		<link>http://marketingbones.com/some-thoughts-on-the-disney-marvel-deal/</link>
		<comments>http://marketingbones.com/some-thoughts-on-the-disney-marvel-deal/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 02:56:30 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=632</guid>
		<description><![CDATA[Monday morning in Boston. I hardly had time to brush away the blues when I read about the Disney buyout of Marvel Entertainment for $4billion. Heck, that&#8217;s 0.5% of the $800B stimulus package. But, I digress. This tie-up is one of the largest corporate deals this summer and signals the coming-of-age of Marvel&#8217;s entertainment business. [...]]]></description>
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