Email -  We rely on it every single day to communicate with family, friends, customers, businesses and strangers.

But, as in everything else in life, there are evolutions within systems that that bring them to an optimal state of operation. How will this change occur with email? I took a stab at it… » Read more: Email Trends – A Crystal Ball prediction

Email marketing’s potent. It’s the ultimate one-on-one attention grabber. If your message is captivating enough, you can make your email recipient do what you want. That is key.

However, things have changed. Email Marketing’s now a digitized version of Direct Marketing and even though sophisticated analytics allow you to track lead generation, e-Commerce, newsletter sign ups, contact form fills and landing page visits, click-throughs on an average have declined. Here are my thoughts on how email marketing’s going to transform in the next 10 years. » Read more: Email Marketing – The 10-year view