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	<title>Marketing Bones &#187; Internet Marketing</title>
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	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
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		<title>23 Questions to Ask when the Panda updates hit you</title>
		<link>http://marketingbones.com/23-questions-to-ask-when-the-panda-updates-hit-you/</link>
		<comments>http://marketingbones.com/23-questions-to-ask-when-the-panda-updates-hit-you/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 19:49:38 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3667</guid>
		<description><![CDATA[Amit Singhal, Google’s head of search, published a blog post on the Google Webmaster Central blog named More guidance on building high-quality sites. He says that he cannot document publicly the “actual ranking signals” but has included a list of questions that every webmaster or internet marketing expert should ask himself when trying to understand [...]]]></description>
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		<title>Building an in-house Paid Search capability</title>
		<link>http://marketingbones.com/building-an-in-house-paid-search-capability/</link>
		<comments>http://marketingbones.com/building-an-in-house-paid-search-capability/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 23:48:03 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3393</guid>
		<description><![CDATA[Many folk have queried me on the efficiencies of taking their paid search in-house from an ad agency. The obvious benefits are greater control, better economics and better alignment of this promotional vehicle with other promotional actions that your business is engaged in. There are however, some challenges to this and it’s not as straight [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AOL&#8217;s David Eun&#8217;s Farewell Letter</title>
		<link>http://marketingbones.com/aols-david-euns-farewell-letter/</link>
		<comments>http://marketingbones.com/aols-david-euns-farewell-letter/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:23:08 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3201</guid>
		<description><![CDATA[﻿Most of us have an opinion on the AOL way. One of the key components of the AOL way (as we&#8217;ve seen from leaked presentations and emails) was their reliance on content as a primary tactic to expand their reach on the internet. I&#8217;m in favor of a content strategy if it&#8217;s relevant or provides [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Link-Building Execution &#8211; How to Win</title>
		<link>http://marketingbones.com/link-building-execution-how-to-win/</link>
		<comments>http://marketingbones.com/link-building-execution-how-to-win/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 20:37:43 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3011</guid>
		<description><![CDATA[As part of a linking strategy, I’ve seen SEO experts recommend keyword lists,  stress the importance of using the right keywords within the anchor texts and then allowing the ‘linking’ activity to begin full-throttle. Unfortunately, very few of these &#8216;expert&#8217;s actually understand the right process to follow while engaging in link building and, as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 20 Online Webmaster Forums</title>
		<link>http://marketingbones.com/top-20-online-webmaster-forums/</link>
		<comments>http://marketingbones.com/top-20-online-webmaster-forums/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 16:21:56 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3153</guid>
		<description><![CDATA[I&#8217;ve always found forums to be helpful as you can use them to ask participants about something you need help with. Or you can just browse through the existing discussions and get informed about the typical technical issues that folks face. Here&#8217;s a list of the top 20 forums where webmasters, affiliate marketers and SEO [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hard Questions to ask before hiring a Digital Agency</title>
		<link>http://marketingbones.com/hard-questions-to-ask-before-hiring-a-digital-agency/</link>
		<comments>http://marketingbones.com/hard-questions-to-ask-before-hiring-a-digital-agency/#comments</comments>
		<pubDate>Sun, 26 Dec 2010 12:56:29 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2820</guid>
		<description><![CDATA[For most businesses leveraging online marketing tools as part of their marketing mix is becoming a priority as there is high  potential for a revenue upside from online sources.  Here&#8217;s the thing, however; It works only if you have good marketing and technical expertise to guide you through the maze that is the Internet. Very [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Timeless Marketing Lessons from Don Draper</title>
		<link>http://marketingbones.com/4-timeless-marketing-lessons-from-don-draper/</link>
		<comments>http://marketingbones.com/4-timeless-marketing-lessons-from-don-draper/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 11:59:02 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2844</guid>
		<description><![CDATA[Cool, calm and collected. That&#8217;s Don Draper, the central protagonist in AMC&#8217;s MadMen. A creative genius with the knack of selling visions and partnerships, Don Draper, when pitching a concept to a client is every presenter&#8217;s model. He understands the concept in its entirety, is quick to react positively to criticism, gets his team to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reduce Bounce Rate with Good Web Copy &#8211; 4 Tips</title>
		<link>http://marketingbones.com/reduce-bounce-rate-with-good-web-copy-4-tips/</link>
		<comments>http://marketingbones.com/reduce-bounce-rate-with-good-web-copy-4-tips/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 13:40:23 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2209</guid>
		<description><![CDATA[A high bounce rate of a website can be a frustrating and unsatisfying situation and web businesses fret over the reason why. Some of the most common causes are: Searcher disconnect: If your landing page content does not match your searcher&#8217;s search query, you have a big problem. this means that your content strategy was [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Basic Website Tips to rank well on the SERPs</title>
		<link>http://marketingbones.com/basic-website-tips-to-rank-well-on-the-serps/</link>
		<comments>http://marketingbones.com/basic-website-tips-to-rank-well-on-the-serps/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 11:20:59 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2204</guid>
		<description><![CDATA[Despite the aggressive tactics by many web businesses to rank on the search engines, the actions that they carry out are not commensurate with the basic tenets of good internet marketing sense. With that in mind, I&#8217;ve compiled some fundamental tips that require to be followed to rank well on the search engines. Think of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Boost &#8211; A boon to small business marketing</title>
		<link>http://marketingbones.com/google-boost-a-boon-to-small-business-marketing/</link>
		<comments>http://marketingbones.com/google-boost-a-boon-to-small-business-marketing/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 20:43:22 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2132</guid>
		<description><![CDATA[With Google Adwords running at full throttle with some interesting options on localization, it was a surprise to see the launch of Google Boost to add to the Google suite of offerings. Google Boost is an ad serving service that allows business owners to create ads directly from their Google Places account. These ads appear [...]]]></description>
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		<slash:comments>2</slash:comments>
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