Despite the aggressive tactics by many web businesses to rank on the search engines, the actions that they carry out are not commensurate with the basic tenets of good internet marketing sense.
With that in mind, I’ve compiled some fundamental tips that require to be followed to rank well on the search engines.
Think of these tips as a ready reckoner for good website marketing practices to follow. » Read more: Basic Website Tips to rank well on the SERPs
With Google Adwords running at full throttle with some interesting options on localization, it was a surprise to see the launch of Google Boost to add to the Google suite of offerings.
Google Boost is an ad serving service that allows business owners to create ads directly from their Google Places account. These ads appear in the “sponsored links” area of Google’s web search and in the maps.google.com results page. » Read more: Google Boost – A boon to small business marketing
NTEN’s 2010 Nonprofit Technology Conference was quite a success. The keynote speaker Andrew Sullivan spoke about new online media and articulated his thoughts on the same. While the monetary motives of non-profits vary from that of a full-fledged business, from an operational and marketing standpoint, there are many similarities.
Here are Andrew Sullivan’s thoughts on modern digital media. » Read more: Andrew Sullivan’s thoughts on Blogs & the Web
Running PPC campaigns in Asia is challenging and is a very different ballgame from PPC in the US. It’s required to run targeted campaigns at each one of those countires and within them micro-targeted campaigns to address different segments of the population.
I’d say you’d have to first slice the populations within those countries culturally and then demographically. But, I digress. Let’s discuss some PPC. » Read more: PPC in China, India, SK & Japan
At some point of time, you’ve built up your site and have search engine optimized it well, have awesome usability and are getting strong traffic and conversion numbers. Well, then you start thinking about getting more traffic.
There’s a variety of ways to do that : PPC, Social networks advertising, link building and Affiliate marketing. We’ll discuss how you can use affiliate marketing by utilizing the tools that these networks provide to direct converting traffic to your website.
PPC managers are always looking to maximize their impact. One of the best tools used is unique 1-800 or 1-866 numbers to track the effectiveness of the ads should the visitor decide to call them directly rather than click on the ad.
The question that most marketers have is what kind of telephone number works the best. Is it an alphanumeric telephone number like 1-800-FLOWERS or a regular number like 1-800-856-6967? » Read more: Alphanumeric vs. numeric: The best call-to-action for PPC?
The big big question : What do you do when you’ve achieved your goal of getting a site to appear at #1 in organic search results? Is that the end? Do you now just sit back and reap the benefits of your hard work? Not at all. Firstly, congratulations! It’s a hard task getting to the top with so much competition. But, now that you are there, here’s what you should do in order to maintain your site’s #1 ranking:
1. Optimize your website: Ensure that your website has all the necessary interest triggers to keep customers interested in browsing your site (sturdy architecture, good content, easy navigation paths ). Make sure that you also have strong conversion triggers to convert traffic to leads (this depends on your business model and what you defeine as a lead). So, this could be a newsletter signup, a free report download, a request for more information about your products etc. » Read more: What to do when you’re #1 in Organic Search?
For small businesses seeking to increase their reach on the Internet, here are a few tips on how to do so with minimum fuss and maximum impact.
Note that while most of the suggestions are common sense, the underlying message behind them is “Carry out your marketing only after you’ve understood your market.”
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