Marketing Bones

The Edge of Internet Marketing

Posts Tagged ‘internet trends’

Why the Internet is not the Wild West anymore

November 18th, 2010

Internet Marketing as a discipline has been evolving since early 2000. The reason why it has been so fast-paced and prone to change is because it is based on an industry or a medium that’s been evolving by leaps and bounds (the Internet). This blog post describes the trends in this field that have come about as the result of innovation, creativity and progress.

In 2000, just as the COBOL programming language died down, the Internet was shaping into a channel that had plenty or promise. As we’re aware today, lot of east coast money funded many a start-up on the west coast. » Read more: Why the Internet is not the Wild West anymore

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Posted in Internet Marketing

Tags: internet trends

Online Marketing Trends for 2011

November 4th, 2010

There’s always posts and articles that go out at the end of the year with all and sundry predicting the next big thing in Internet marketing. I’ll be candid about what I’m predicting here and from where I got this information. I found it on Clickz where the article predicted the top trends for 2010.

I’m going to reproduce the article in its full form with some comments by myself. » Read more: Online Marketing Trends for 2011

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Posted in Internet Marketing

Tags: internet trends

10 reasons why the Line2 iPhone App rocks

March 29th, 2010

I read about the Line2 app on Yahoo News a few days back and was intrigued by its possibilities. At first, everything about it seemed like it was just another $1 iPhone application. However, as it turned out, it is way more than that.

Line2 gives you a second phone number on your iPhone or iTouch complete with its own contacts list, voice mail etc. The company behind it, Toktumi is confident that early adopters of this app will distribute their Line2 number to business contacts while they distribute their iPhone number to friends and family.

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Tags: internet trends

The State of the Internet – Mar 2010

March 14th, 2010

Statistics are challenging to consume at times as numbers tend to have an impersonal element to them. But, once in a while someone comes up with something different. Jess3 – An interactive agency put the following video together on the state of the Internet. Enjoy!

JESS3 / The State of The Internet from JESS3 on Vimeo.

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Posted in Internet Marketing

Tags: internet trends

My Mea Cupla about Kindle

September 26th, 2009

Opinions can be caustic. At least, mine was when I heard about Amazon’s Kindle. And, of course, I’ve been proved wrong. Kindle’s success has been quite strong, if not spectacular.

Here’s something I wrote last year about my thoughts on Kindle having limited sales prospects. Needless, to say, I’ve already eaten my share of humble pie. » Read more: My Mea Cupla about Kindle

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Tags: internet trends

Progression of the Internet – My thoughts

July 16th, 2009

Today’s Internet is way way different from the Internet we first encountered back in the day. So many things have occurred since the browser wars, the web mail wars, the social network wars and finally, the war to dominate the Internet. Companies have spent millions in trying to understand how the Internet can drive growth and have failed. In 1999, about $10 billion was spent by corporate America in developing “web-sties”. Yeah, they did that and then sat back. What the hell were they hoping would happen?

Cmon folks! the basic financial principles of ROI, in-store traffic, conversion of visitor into a sale, cost per acquisition, demand generation strategies were applicable to brick-and-mortar institutions who had metrics in place to determine the effectiveness of a physical location. Why couldn’t those principles be applied to the web even then? » Read more: Progression of the Internet – My thoughts