Marketing Bones

The Edge of Internet Marketing

Posts Tagged ‘marketing tactics’

Yahoo’s Strategy – 6 Reasons why it blows

October 4th, 2011

Yahoo has been in the limelight recently when its former CEO, Carol Bartz was fired by phone by Yahoo!’s Chairman of the Board. As recently as yesterday, it was in the news for it’s media sharing arrangement with ABC.

When Yahoo brought Bartz in, the industry was optimistic about her prospects of effecting a turnaround in Yahoo’s fortunes. Nothing happened. It’s probably because Yahoo is too bloated both as an organization as well as its product profile. Maybe, Bartz had ideas she wanted to implement, but was stymied by Yahoo’s bureaucracy and business depth.

In any case, here are my thoughts on what’s wrong with Yahoo!: » Read more: Yahoo’s Strategy – 6 Reasons why it blows

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Posted in Internet Marketing

Tags: marketing tactics

4 Crazy Marketing Ideas that worked

September 1st, 2011

I recently came across this neat article on all business.com about 10 crazy marketing ideas that worked and achieved their objectives.

I was impressed with four of them and have provided details of the same in this post.

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Posted in Marketing

Tags: marketing tactics

Amazon’s ROI on the Living Social Deal

January 22nd, 2011

Living Social’s 50% off Amazon gift card deal caused quite a sensation on the web. The social buzz for this deal was high with folks rushing to share the deal on Facebook so that they could get it for free if three of their friends signed up for the deal. Other than that, the media picked it up and news posts and articles were out on the outstanding value of this deal.

The deal was a $20 Amazon gift card for $10. Let’s see how the ROI on this deal stacked up for Amazon. » Read more: Amazon’s ROI on the Living Social Deal

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Posted in Internet Marketing

Tags: marketing tactics

The Cost (Loss-making) Mechanics of Groupon

January 19th, 2011

Promotions cost money. It’s goes without saying that a business engages in promotions if it provides some significant long-term benefit. But, what if a promotion does not provide any significant benefit? A good example is businesses teaming up with popular coupon sites like Groupon or Living Social to drive store traffic via discount coupons.

Here’s what a business should consider before going with Groupon:

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Posted in Marketing Concepts

Tags: marketing tactics

Applying the 80-20 rule to Marketing

November 28th, 2010

There is a simple reason why some parts of a business operate better than the others or why some of your customers are more productive than the others or why some of your marketing efforts are more successful that the rest. The answer is quite simple and logical.

Its called the Pareto principle, or the 80-20 rule which can be applied to almost anything in life. I’ll detail some clear instances where the 80-20 rule can be applied to different parts of your business (online or offline)

But, before that, let’s understand where this principle was formulated. » Read more: Applying the 80-20 rule to Marketing

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Posted in Marketing Concepts

Tags: marketing tactics

Repurposing Good Marketing Copy Cleverly

November 17th, 2010

As marketers, let’s admit something here: Good marketing copy (print or web) is hard to come by. We have to brainstorm and think and analyze and visualize ideas and words and rearrange and wordsmith till we’re satisfied with the outcome and we have the (almost) perfect marketing copy.

Here’s my point: Why do we use this excellent piece of work for just one marketing effort and not across all of them? » Read more: Repurposing Good Marketing Copy Cleverly

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Posted in Marketing

Tags: marketing tactics

Too many marketing chefs…

March 28th, 2010

See the graphic below which illustrates how many people in the marketing department are involved with online marketing in a company. No wonder, almost all the eMarketing initiatives that companies launch crash and burn.

It’s imperative that folks understand that one of the most critical parts of the online marketing process other than planning and resource allocation is ‘Execution’.

Hopefully, we’ll all learn this in time… » Read more: Too many marketing chefs…

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Posted in Marketing

Tags: marketing tactics

Market Share – How to Calculate it

March 27th, 2010

Rarely, do I come across someone who tends to leave a lasting impression on me because of their logical thinking and incisive writing.

Estelle Metayer is one of these people. Her insights and advanced thinking into marketing and competitor intelligence are very potent. But, her ability to translate these concepts into day-to-day actionable changes is what makes her such a powerful communicator. Gosh, maybe I’m in love!

In any case, here’s a two part adaptation of her article on how to calculate market share. To say that, this helped me immensely is an understatement. » Read more: Market Share – How to Calculate it