Google’s acquisition last week of Zagat, the iconic restaurant rating and review company, for a reported $125 million, was a great deal for founders Tim and Nina Zagat. Even better, it was a purchase of prestige for Google who managed to get a rather venerable food-review brand into their stable.
On the other hand, Yelp founder Jeremy Stoppelman may have not been too happy with this news. » Read more: The Google-Zagat Deal – Some Thoughts…
Managing client expectations before, during and after a project is something that needs to be done deftly in an agency-client relationship. Clients vary – there are clients who provide clear briefs and know what they want and appreciate the work involved. There are clients who don’t know what they want, take time over decisions and under-appreciate and undervalue the costs.
And, then there are the clients who sign on the dotted line and then vanish for the better half of the year only to surface when an annual marketing review is up or a strategy planning session is due.
In the world of online marketing, we’re involved with the various aspects of search engines, social media, social networks and other digital vehicles that we use to drive demand. I came across these statistics from the future buzz website and after going through them, selected what I thought made the most sense to share.
Here are some interesting statistics to get a sense of what kind of usage volumes these digital vehicles have.
I’ll start with Google…
I’ve repeatedly written about how marketers should try to cleverly manage their call-to-action elements within their content so that their messaging doesn’t just plug a product or service shamelessly, but is subtly integrated within the key benefits portion of the description.
That being said, let’s not fool ourselves. Websites are not idealistic by definition. They all (or should) have objectives for visitors to complete; whether it is filling in a contact form, signing up for a newsletter, picking the phone up etc.
Let’s run through 7 best-practice tips on how you can use call-to-action elements within your website and other collateral. » Read more: Call-to-Action Execution – 7 Tips
The basics are simple. Before creating an Internet Marketing Strategy, first understand your business.
Getting a fundamental understanding of your business may sound simple in theory. The reality is that an exercise like this involves a tremendous amount of analysis into learning what makes your business tick, what makes your customers buy your products, what differentiates you from the competition and getting answers to other hard questions.
Only after getting the answers to the questions detailed below, should you begin thinking about your Internet Marketing Strategy and how to use the various digital vehicles that will enable your online strategy.
Here are the 10 critical business questions to get answers to:
» Read more: 10 Prime Questions to drive your Internet Marketing Strategy
As part of your Internet Marketing strategy, you’ve conducted your online market research and have identified the keywords that matter in your industry. Next, you’ve zeroed down on a list of keywords that you want to rank for. Next, you’ve decided the content areas that need to be fleshed out or added to the website to complete your website. This activity can begin.
You now have to focus on your next activity and that’s your website design. How does one connect essential website content with a website design that has high usability as well as converts like crazy? A wireframe, that’s how. » Read more: Why a Wireframe is essential to the Website Design process
Groupon in the news, again! This time, again, it’s about money. They want to raise about $950 million in a Series G round of financing. This sounds like Dr. Evil in the Austin Powers movies.
The big question on everyone’s lips is why is Groupon raising so much money? This is nearly $1 billion dollars that they’re aiming to raise.
I struggle with an answer. Right now, the most obvious one is to build their localized sales and technology infrastructure. » Read more: What the heck will Groupon do with $950 million?
Its time for me to play the expert again. The Google-Groupon buyout rumor has been making the rounds for the past few weeks. And everybody’s already started analyzing why this deal is such a coup or disaster for Google. It’s hard to believe that Groupon is just 2 years old and brings in monthly revenues of over $50 million.
Google wants to pay $5.3 billion for buying Groupon. Sounds like something that Yahoo would do – back in the day when they bought Geocities, HotJobs and everything else in site (pun intended).
Before getting into the 5 reasons, however, let’s understand how Groupon makes money. » Read more: 5 Reasons why the Google-Groupon deal makes sense
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