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	<title>Marketing Bones &#187; online marketing</title>
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	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
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		<title>The Google-Zagat Deal &#8211; Some Thoughts&#8230;</title>
		<link>http://marketingbones.com/the-google-zagat-deal-some-thoughts/</link>
		<comments>http://marketingbones.com/the-google-zagat-deal-some-thoughts/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 18:47:19 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3526</guid>
		<description><![CDATA[Google&#8217;s acquisition last week of Zagat, the iconic restaurant rating and review company, for a reported $125 million, was a great deal for founders Tim and Nina Zagat. Even better, it was a purchase of prestige for Google who managed to get a rather venerable food-review brand into their stable. On the other hand, Yelp [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Manage Client Expectations</title>
		<link>http://marketingbones.com/how-to-manage-client-expectations/</link>
		<comments>http://marketingbones.com/how-to-manage-client-expectations/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 13:54:59 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3469</guid>
		<description><![CDATA[Managing client expectations before, during and after a project is something that needs to be done deftly in an agency-client relationship. Clients vary &#8211; there are clients who provide clear briefs and know what they want and appreciate the work involved. There are clients who don’t know what they want, take time over decisions and under-appreciate and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>21 Key Internet Marketing Statistics</title>
		<link>http://marketingbones.com/21-key-internet-marketing-statistics/</link>
		<comments>http://marketingbones.com/21-key-internet-marketing-statistics/#comments</comments>
		<pubDate>Tue, 31 May 2011 18:13:59 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3459</guid>
		<description><![CDATA[In the world of online marketing, we&#8217;re  involved with the various aspects of search engines, social media, social networks and other digital vehicles that we use to drive demand.  I came across these statistics from the future buzz website and after going through them, selected what I thought made the most sense to share. Here [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Call-to-Action Execution &#8211; 7 Tips</title>
		<link>http://marketingbones.com/call-to-action-execution-7-tips/</link>
		<comments>http://marketingbones.com/call-to-action-execution-7-tips/#comments</comments>
		<pubDate>Wed, 25 May 2011 01:30:38 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3442</guid>
		<description><![CDATA[I&#8217;ve repeatedly written about how marketers should try to cleverly manage their call-to-action elements within their content so that their messaging doesn&#8217;t just plug a product or service shamelessly, but is subtly integrated within the key benefits portion of the description. That being said, let&#8217;s not fool ourselves. Websites are not idealistic by definition. They [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Prime Questions to drive your Internet Marketing Strategy</title>
		<link>http://marketingbones.com/10-prime-questions-to-drive-your-internet-marketing-strategy/</link>
		<comments>http://marketingbones.com/10-prime-questions-to-drive-your-internet-marketing-strategy/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 00:54:15 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3377</guid>
		<description><![CDATA[The basics are simple. Before creating an Internet Marketing Strategy, first understand your business. Getting a fundamental understanding of your business may sound simple in theory. The reality is that an exercise like this involves a tremendous amount of analysis into learning what makes your business tick, what makes your customers buy your products, what [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why a Wireframe is essential to the Website Design process</title>
		<link>http://marketingbones.com/why-a-wireframe-is-essential-to-the-website-design-process/</link>
		<comments>http://marketingbones.com/why-a-wireframe-is-essential-to-the-website-design-process/#comments</comments>
		<pubDate>Sat, 08 Jan 2011 19:14:06 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2994</guid>
		<description><![CDATA[As part of your Internet Marketing strategy, you&#8217;ve conducted your online market research and have identified the keywords that matter in your industry. Next, you&#8217;ve zeroed down on a list of keywords that you want to rank for. Next, you&#8217;ve decided the content areas that need to be fleshed out or added to the website [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What the heck will Groupon do with $950 million?</title>
		<link>http://marketingbones.com/what-the-heck-will-groupon-do-with-950-million/</link>
		<comments>http://marketingbones.com/what-the-heck-will-groupon-do-with-950-million/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 01:43:36 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2907</guid>
		<description><![CDATA[Groupon in the news, again! This time, again, it&#8217;s about money. They want to raise about $950 million in a Series G round of financing. This sounds like Dr. Evil in the Austin Powers movies. The big question on everyone&#8217;s lips is why is Groupon raising so much money? This is nearly $1 billion dollars [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Reasons why the Google-Groupon deal makes sense</title>
		<link>http://marketingbones.com/5-reasons-why-the-google-groupon-deal-makes-sense/</link>
		<comments>http://marketingbones.com/5-reasons-why-the-google-groupon-deal-makes-sense/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 02:43:20 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2561</guid>
		<description><![CDATA[Its time for me to play the expert again. The Google-Groupon buyout rumor has been making the rounds for the past few weeks. And everybody&#8217;s already started analyzing why this deal is such a coup or disaster for Google. It&#8217;s hard to believe that Groupon is just 2 years old and brings in monthly revenues [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/5-reasons-why-the-google-groupon-deal-makes-sense/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Online Marketing Trends for 2011 (13)</title>
		<link>http://marketingbones.com/13-online-marketing-trends-for-2011/</link>
		<comments>http://marketingbones.com/13-online-marketing-trends-for-2011/#comments</comments>
		<pubDate>Sun, 28 Nov 2010 00:55:37 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2523</guid>
		<description><![CDATA[The online marketing world continues to evolve. Industry trends get harder to predict as the vehicles to drive online marketing efforts keep changing. Change and disruptions are the norm as marketers come to terms with new media and work on using them to best effect. The point is that it is hard to nail down [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Places &amp; Maps &#8211; New Features</title>
		<link>http://marketingbones.com/google-places-maps-new-features/</link>
		<comments>http://marketingbones.com/google-places-maps-new-features/#comments</comments>
		<pubDate>Sat, 20 Nov 2010 02:44:33 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2363</guid>
		<description><![CDATA[Google announced recently that it was allowing businesses to include click-able icons (logos) on their Google Maps location listing that would link to their Google Places page for store locations. The feature though currently available to mainstream brands only has potential to become a local feature for small businesses to promote themselves. According to Google, [...]]]></description>
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