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	<title>Marketing Bones &#187; social media</title>
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	<description>The Edge of Internet Marketing</description>
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		<title>How to create a Social Media Strategy</title>
		<link>http://marketingbones.com/how-to-create-a-social-media-strategy/</link>
		<comments>http://marketingbones.com/how-to-create-a-social-media-strategy/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 14:27:01 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3467</guid>
		<description><![CDATA[The question I&#8217;ll get asked by folks in my networks and some of my clients is: why write on social media? My thoughts on social media is well known. I&#8217;ve always thought of social media as a promotional tool for certain products only.  Having spent years building up digital marketing systems for B2B and B2C firms, this [...]]]></description>
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		<title>Elements of Social Media that aid Search Results</title>
		<link>http://marketingbones.com/elements-of-social-media-that-aid-search-results/</link>
		<comments>http://marketingbones.com/elements-of-social-media-that-aid-search-results/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 06:11:26 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3142</guid>
		<description><![CDATA[There have been many questions about the effectiveness of social media as a marketing tool and whether it adds some weight to search results. According to Danny Sullivan, both Google and Bing have added many social search features over the past year. To get answers on whether either of the major search engines were using [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Social Media Misconceptions debunked</title>
		<link>http://marketingbones.com/10-social-media-misconceptions-debunked/</link>
		<comments>http://marketingbones.com/10-social-media-misconceptions-debunked/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 20:39:57 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2935</guid>
		<description><![CDATA[Many of the larger brands have taken to social media with very little resistance. They started out slowly and threw some serious marketing dollars on it without knowing what they were doing. Today, these big brands are aware that social media is a promotional tool that unifies the other marketing activities that they engage in. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 20 Social Bookmarking Sites</title>
		<link>http://marketingbones.com/top-20-social-bookmarking-sites/</link>
		<comments>http://marketingbones.com/top-20-social-bookmarking-sites/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 13:10:33 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2406</guid>
		<description><![CDATA[Social bookmarking sites are tools that online users can use to store online content. Think of a social bookmarking site as an online file cabinet which you can access or anyone can access (if you choose to). Sites like this deliver two benefits. First: Links to your websites from these sites get you link juice [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>5 Social Media Marketing lessons from Straight No Chaser</title>
		<link>http://marketingbones.com/5-social-media-marketing-lessons-from-straight-no-chaser/</link>
		<comments>http://marketingbones.com/5-social-media-marketing-lessons-from-straight-no-chaser/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 20:07:39 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2386</guid>
		<description><![CDATA[Audacious. That&#8217;s the word to describe the Straight No Chaser act. Seeing them perform last evening, was quite an extraordinary experience. Their renditions of Oasis&#8217;s Wonderwall and Coldplay&#8217;s Fix You, were more than satisfying and their Lady Gaga, Christmas and Saturday morning cartoon medleys coupled with their Staying Alive-Superstition and Billy Jean-Poison cross overs had [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Hotpot &amp; Instant Preview &#8211; New Tools, New Potential</title>
		<link>http://marketingbones.com/google-hotpot-instant-preview-new-tools-new-potential/</link>
		<comments>http://marketingbones.com/google-hotpot-instant-preview-new-tools-new-potential/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 12:04:09 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2357</guid>
		<description><![CDATA[From the Google stable in the past couple of weeks, two interesting features have been launched: 1.Hotpot &#8211; a personalized &#8220;local recommendation engine&#8221; that brings the search giant into the geo-social market. 2. Instant Previews – a new feature that lets searchers catch a glimpse of results pages by merely clicking a magnifying glass icon [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Elements of a Social Media Press Release</title>
		<link>http://marketingbones.com/10-elements-of-a-social-media-press-release/</link>
		<comments>http://marketingbones.com/10-elements-of-a-social-media-press-release/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 15:26:00 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2951</guid>
		<description><![CDATA[Jamie Turner from the 60-second marketer wrote this neat article on the essential components of a social media press release. With so many free and paid PR platforms available, a digital press release requires certain rules to be followed while publishing content about your brand on them. I&#8217;ve reproduced the article here in its entirety. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>13 Social Media facts from Google Internet Stats</title>
		<link>http://marketingbones.com/13-social-media-facts-from-google-internet-stats/</link>
		<comments>http://marketingbones.com/13-social-media-facts-from-google-internet-stats/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:27:42 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2527</guid>
		<description><![CDATA[I came across Google’s Internet Stats, a free service that they launched last year that collates the latest industry facts and insights. This information is collected from third party sources covering a range of topics from economic and media trends to consumer behavior and technology. As I read through them, I thought how good it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Tips on Good Storytelling in Social Media</title>
		<link>http://marketingbones.com/4-tips-on-good-storytelling-in-social-media/</link>
		<comments>http://marketingbones.com/4-tips-on-good-storytelling-in-social-media/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:09:23 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=2194</guid>
		<description><![CDATA[Social media has turned out the be the newest form of communication between individuals since the advent of talking face-to-face. Stories that used to spread by word of mouth now tend to be spread through facebook wall posts, tweets on twitter, email, texting and comments on blogs. A good example is Amazon&#8217;s latest book mishap [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Social Media Wildfire effect</title>
		<link>http://marketingbones.com/the-social-media-wildfire-effect/</link>
		<comments>http://marketingbones.com/the-social-media-wildfire-effect/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 14:25:54 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=1555</guid>
		<description><![CDATA[I came across this neat graphic by Compete which the Social Reflexion guys had referenced and thought that this was worth sharing. Essentially, this graphic actually details the social graph and the effect that one strategic action can have all over the social landscape.  Online marketing folks take note. You are being watched, by your [...]]]></description>
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		<slash:comments>0</slash:comments>
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