Posts Tagged ‘Social Networks’

How to use Google +

August 16th, 2011

Google PlusGoogle launched Google+ a few months ago and while they had about 10 million signups in their first month with a slump the next couple of months, I think that Google + is still a viable option.

It’s still not recommended for businesses as Google has indicated that it’s for individuals only. However, that doesn’t mean you can’t get in there, create a personal account, and begin using it enhance your personal brand as it affects your business or career.

Here’s are the steps on how you can use Google +:

» Read more: How to use Google +

The Bronx Zoo Snake & the Art of Marketing

May 11th, 2011

Bronx Zoo SnakeThe story goes like this. A cobra vanishes from its enclosure in the Bronx Zoo. Pandemonium ensues in the zoo whereby it’s assumed that the reptile is up and about in NYC. Then, after a couple of days, they find her in a corner under some leaves close to where she originally vanished.

The story was serious and yet funny enough to be carried by the New York Times. The 20-inch venomous snake became an overnight media sensation.

Then someone got clever. Two days later, a Twitter account  @bronxzooscobra was created followed by some bloody amusing tweets (supposedly by the snake about her adventures in NYC).

The results:  500K followers today. So, how this this Twitter campaign play out? Here’s how…

» Read more: The Bronx Zoo Snake & the Art of Marketing

The reasons for MySpace’s decline

November 22nd, 2010

MySpace Traffic numbersNews Corp, the company run by Rupert Murdoch, made one of its biggest internet purchases in 2005 when it bought Intermix Media, owner of MySpace.com, the fifth most-viewed internet domain then, in the US for $580m.

At the time, Murdoch’s intentions were clear about the site being a revenue generator for News Corp’s media sites by way of traffic monetization through advertising revenue. News Corp set up a new internet media unit and media analysts emphatic that the migration of advertising revenue from print to online meant that media companies had to invest in online assets, agreed that buying MySpace made sense.

Unfortunately, they did not tell News Corp how to run their costly online asset… » Read more: The reasons for MySpace’s decline

Facebook & Twitter – the difference

April 14th, 2010

Twitter was created to allow folks to collaborate more closely than usual. Like most new IM technology, it was supposed to break down barriers. So far, it’s done a reasonably good job.

In October 2009,  Twitter attracted 58m web visitors, according to comScore. Recently its growth appears to have slowed down in the United States, but the service is still expanding in countries such as Japan and Germany. » Read more: Facebook & Twitter – the difference

How to get people to ‘Like’ your Facebook page

January 5th, 2010

getting people to like your facebook pageThis was a neat article I came across on small business trends that I’ve republished in its entirety. Enjoy!

With its new tagging ability, Facebook has made its site a whole lot more appealing for small business owners. Small business owners have the ability to seek out the people talking about them and users can get their voices heard, knowing businesses can check to see who has tagged them. » Read more: How to get people to ‘Like’ your Facebook page

Analysing Class Differences on Social Networks

November 1st, 2009

Facebook mySpace class differencesI came across this article on the visibleu website and found it intriguing. Here’s the article with some comments inserted in between.

Based on a study conducted by Nielsen Claritas, there are class differences among users of social networks – particularly Facebook and MySpace. » Read more: Analysing Class Differences on Social Networks

Cheat Sheet to promote a Facebook Page

September 25th, 2009

cheat-sheet-facebook-page-tipsI was thinking of short-cuts today – no reason. Then, I thought of cheat sheets. And wondered if I could write one, period. Facebook was on my mind too so I wondered if  I could pen down a cheat sheet for activities to promote a Facebook page or a Facebook App (if anyone is asinine enough to build one – a notable exception is Zynga)

And so, I did. To avoid reading the twaddle that I’ve penned down, download the Facebook Promotion Cheat Sheet here. The brave ones may read on.

» Read more: Cheat Sheet to promote a Facebook Page

How to create the Perfect Facebook Business Page

September 17th, 2009

facebook-page-creationFacebook pages have been around for a while and businesses have done what they typically do, and that’s create a Facebook page (without thinking), add content, invite membership, wait and hope for success and then declare that their Facebook social initiative was a disaster.

It doesn’t have to be like that. With the help of Whole Foods, let me give you a step-by-step approach on how to create a perfect and successful Facebook business page. » Read more: How to create the Perfect Facebook Business Page

Get Adobe Flash playerPlugin by wpburn.com wordpress themes