See the graphic below which illustrates how many people in the marketing department are involved with online marketing in a company. No wonder, almost all the eMarketing initiatives that companies launch crash and burn.
It’s imperative that folks understand that one of the most critical parts of the online marketing process other than planning and resource allocation is ‘Execution’.
Hopefully, we’ll all learn this in time…
It’s imperative that marketers help build the online marketing function as a capability that can aid them effectively over the long term. to do this, they must first allow the capability to develop on its own with strong guidance at first, but slowly allow it to blossom.
